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Vitaly Gradoboev portrait

Vitaly Gradoboev

Entrepreneur in Generative Engine Optimization (GEO). Lecturer and Advisor on Evidence-Based Management and Critical Decision-Making.

I bridge the gap between rigorous management theory and the chaotic reality of business practices. As the co-founder of Citeus, I am actively shipping product in the Generative Engine Optimization (GEO) space. Simultaneously, I serve as a critical advisor to other founders, helping them dismantle management myths and make decisions based on evidence rather than hype.

The Entrepreneur
Building Citeus

At Citeus, I am building infrastructure for the post-search world. We analyze how Large Language Models (LLMs) construct knowledge about brands and concepts, giving companies the tools to measure and optimize their presence in AI-generated responses (GEO).

The Speaker
Against Management Fashions

My speaking practice is an extension of my background in speechwriting and academic lecturing. I do not offer "inspiration." Instead, I offer structural clarity. My lectures cover:

  • The Mechanics of GEO: How AI search actually works for brands.
  • Critical Decision-Making: How leaders can reason more carefully under uncertainty, distinguish evidence from persuasive narrative, and make decisions with explicit awareness of empirical limits.
  • Management Fads & Fashions: Identifying and rejecting corporate pseudoscience and replace it with evidence-based practices.

The Advisor
Structured Critical Thinking

I work with leadership teams who are tired of standard consulting frameworks. My role is that of a professional skeptic and strategist. I help organizations:

  • Stress-test strategies: before they become expensive mistakes.
  • Clarify intent: in high-stakes communications.
  • Implement evidence-based practices: that replace "best practice" mimicry.

Background & Context

My perspective is informed by 15 years of navigating high-level corporate speechwriting, university lecturing, and independent consulting. I favor substance over format, prioritizing the messy truth of which practices are evidence-based over the polished narrative of which should work.

Base: Buenos Aires, Argentina (UTC−3).

Languages: English, Russian.